Expectations are what dictate our level of happiness. When they are met, then we are happy, satisfied, and fulfilled. You name it. But when they don’t, we cry and lament a fact. Some phases of reality are meant to happen. Others are not. In those extremities, we get to understand our mistakes and what we would have done right. We review what worked and what did not work. Coming up with medical websites, is almost the same kind of experience. We cannot actually say that your platform will be a hundred percent correct most of the time.
But there are things that are assumed obvious. You may face flaws and malpractices. This is because there are basic and simple aspects that make a huge difference. In this post, you will see the kind of mistakes that are typical in medical practice websites.
Ignoring feedback
If you have ever tried to master anything, you will learn, as you go along, that you do not know anything. There are mentors and people who see you as you are. Not as you think you are. In website making, the focus should be on the patient using the service. Do not try to declare you are a hotshot when you are not a hotshot. Amateurs conform to this mindset and never realize how they are haltering their progress. This can be devastating to medical providers who are just starting and sit in their comfort zones.
In fact, you need validation to understand how well you are delivering value and customer experience over the money received. Pushing away feedback will reduce positive responsiveness from patients and the needed improvements on your website. Ignoring this will decrease the level of patient retention and schedules received at a certain period.
Insecure website
Privacy is the backbone of every online platform. If you lack this service, patients will not be confident to log in and give their personal or medical information. People will retaliate to entering your website if it’s not HIPAA-compliant and doesn’t have any security certification like SSL (Secure Sockets Layers).
Also, Google advises that all site owners move from HTTP to HTTPS to safeguard users, no matter what the content is. Crosscheck these measures and standards before running your website. An insecure website will increase the odds of being ignored by your patients.
Images are too large
Large images reduce the loading speed on a web page. We can eliminate this by watching out on the type of image posted i.e., JPEG, GIF, PNG, or raw image files, and the size of the image. Some large images can be substituted with clean and clear writing or using backlinks- words that act as links for additional information.
Ignoring this can regress progress because convenience and speed thrive in the technological world.
Static sites
Ensure you are active. Be consistent with the period and times of posting online content. This will resonate with your website as a thought leader and increase the chances of your good search ranking results. Before starting a website or being hosted by one, make sure your online presence allows you to publish new content without disturbing old or archived information.
Static websites lack the juice to influence your audience with more than just one source of information. Explore the need for novelty!
Lack of call to action
Even if you are a medical professional, you need to have a clear call to action (CTAs) that tells your visitors what to do. You must lead your potential client to the desired action with well-placed CTAs.